Your product is ‘on fire’ and you have the resources to expand your team and market rapidly.
How do you do it?
Leigh Gall: National SalesVP, Happi THC Beverage
“The tailored strategy and hands-on training completely transformed how our team approaches sales. It gave us the tools, processes, and confidence to scale quickly while staying true to Happi’s values. We’ve never been more aligned or prepared to grow.”
At a glance
Challenges: Scaling for Growth
Team Growth
Market Expansion
Scalable & Unified Processes
Objectives
Happi’s rapid expansion presented a chance to design a scalable strategy that would align their growing sales team with the company’s mission and goals. As they transitioned from a smaller, localized team to a multi-state operation, the focus was on:
Onboarding and empowering a sales team that grew sevenfold in less than a year.
Equipping the team with tools to succeed across diverse markets while maintaining Happi’s unique brand voice.
Establishing clear sales processes and brand standards to ensure consistent and effective representation as the company grew.
Solutions
We developed a customized strategy that balanced leadership collaboration with actionable tools for the expanding team:
Leadership Alignment: Regular check-ins ensured priorities aligned with Happi’s vision.
Content Creation: Structured onboarding, sales processes, and training materials provided clarity and consistency.
In-Person Training: A collaborative workshop unified the team on values, product knowledge, and brand standards.
This approach equipped Happi’s leadership and sales team to scale effectively and confidently.
Results
Improved Sales Performance
The team achieved faster deal closures and increased sales conversions by leveraging clear processes and cohesive strategies.
Strategic Sales Approach
The team adopted a unified sales strategy that improved efficiency and confidence in navigating new markets.
Enhanced Market Presence
With clearly defined brand standards, Happi’s sales team represented the company effectively across 10 states, building trust and loyalty with customers.
Contact us.
Lucinda@LTO.consulting
(760) 402-1223