You’re Confident in your Product, You have a Growing Sales Team, But Missing the Mark on Brand Growth?
Matt Ludlow: VP of Sales & marketing, Saint Arnold Brewery
“Working with LTO was a game-changer for our team. Her sales and leadership training brought a new level of energy, focus, and skill to our approach. She tailored the sessions to meet our unique needs and created an environment where each team member felt empowered to step up and take ownership. The impact on our sales and morale has been incredible.”
At a glance
Challenges: Identify Sales Gaps
Inconsistent Sales Techniques
Objections Management
Closing Confidence
Unsure of how and when to leverage the Distributor’s Sales Team
Objectives
The company sought a tailored training solution to address these challenges and unify the team’s approach to sales.
Team members approached prospects with varying strategies, leading to uneven results.
Difficulty overcoming common customer objections, such as price sensitivity or distributor loyalty.
Sales representatives often struggled with when and how to confidently close deals, missing opportunities to seal commitments.
Solutions
To address these gaps, we created a custom sales program for Saint Arnold Brewing Company based on our BUILD framework, focusing on Before, During, and After the Call strategies to elevate account-level sales performance
We delivered the program in a dynamic two-day session with role-playing, collaboration, and workbook exercises. This interactive approach to the training equipped the team to apply the framework in real-world sales.
Results
Higher Close Rates
The team experienced a 25% lift in closed sales within the first 90 days of training
Enhanced Confidence
Sales reps reported greater confidence in handling objections and driving conversations to a successful close
Team Alignment
The team adopted a unified approach to sales, creating a consistent experience or Distributor partners and accounts across multiple markets.
Contact us.
Lucinda@LTO.consulting
(760) 402-1223